Tag Archives: holiday

Holiday Communications, Part 3

Ballantine Releases Preliminary Report  on Holiday Direct Marketing “Are your holiday direct mail campaigns working?” That’s the top question the Ballantine Corporation posed to marketers from a cross-section of industries. While many of the campaigns are still underway, preliminary results … Continue reading

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Holiday Communications, Part 1

With family and friends spread across long distances, Christmas cards are a cherished tradition in my home. Often these annual missives are the only communication I maintain with old school chums and cousins. And I’m not alone in this. But … Continue reading

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